Salesforce AI Associate Credential
The AI Associate Credentialing Exam focuses on the fundamentals and capabilities of AI and data as they apply to CRM. The exam is intended for individuals from all backgrounds, including business leaders and professionals who may have knowledge of AI, whether they are beginners or individuals with more experience. This certification will validate foundational skills in responsible AI and data use, paving the way for advanced technical certifications in the same domain.
Purpose of this Exam Guide
This exam guide is designed to help you evaluate if you are ready to successfully complete the Salesforce Certified AI Associate Exam. This guide provides information about the target audience for the certification exam, recommended training and documentation, and a complete list of exam objectives—all with the intent of helping you achieve a passing score. Salesforce highly recommends a combination of on-the-job experience, course attendance, and self-study to maximize your chances of passing the exam.
Audience Description
Salesforce Certified AI Associate candidates should have a foundational knowledge of Salesforce's core capabilities and should be able to navigate Salesforce. The Salesforce Certified AI Associate Exam is for individuals who want to demonstrate knowledge, skills, or experience in the following areas.
- AI basics, its different types such as predictive analytics, machine learning, NLP, and computer vision
- Salesforce's Trusted AI Principles, particularly in the context of CRM systems like Salesforce and its suite of products
- The role of data quality, data preparation/cleansing, and data governance in training and fine-tuning AI models
- Ethical and responsible handling of data, including privacy, bias, security, and compliance considerations
- Ability to engage in meaningful discussions with stakeholders on how AI can be used to improve their business and differing scenarios, including identifying opportunities for AI-driven improvements and potential challenges
A candidate for this certification is not expected to:
- Understand how AI models are integrated with Salesforce workflows and the security considerations associated with AI data and models.
- Have an awareness of compliance requirements and data protection regulations in AI implementations.
- Know how to customize AI features such as tailoring AI models, creating custom predictions, or incorporating additional data sources into their AI solutions.
- Possess advanced knowledge of complex statistical techniques, advanced machine learning algorithms, or deep learning architectures.
- Possess expertise in advanced data science, AI research, custom model development, complex AI architecture design, or large-scale AI deployment.
- Have experience configuring or developing Salesforce products.
Salesforce AI Associate Exam Summary:
| Exam Name | Salesforce AI Associate |
| Exam Code | AI Associate |
| Exam Price | Registration fee: USD 75 Retake fee: Free |
| Duration | 70 minutes |
| Number of Questions | 40 |
| Passing Score | 65% |
| Recommended Training / Books | Prepare for Your Salesforce AI Associate Credential Salesforce AI Associate Certification Prep |
| Sample Questions | Salesforce AI Associate Sample Questions |
| Recommended Practice | Salesforce Certified AI Associate Practice Test |
Salesforce AI Associate Syllabus:
| Section | Objectives | Weights |
| AI Fundamentals | - Explain the basic principles and applications of AI within Salesforce. - Differentiate between the types of AI and their capabilities. |
17% |
| AI Capabilities in CRM | - Identify CRM AI capabilities. - Describe the benefits of AI as they apply to CRM. |
08% |
| Ethical Considerations of AI | - Describe the ethical challenges of AI (for example, human bias in machine learning, lack of transparency, etc.). - Apply Salesforce's Trusted AI Principles to given scenarios. |
39% |
| Data for AI | - Describe the importance of data quality. - Describe the elements/components of data quality. |
36% |
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