Salesforce Certified Administrator Program
The Salesforce Administrator credential is designed for individuals who have experience with Salesforce and continuously look for ways to assist their companies in getting even more from additional features and capabilities. The exam covers the breadth of applications, the features and functions available to an end user, and the configuration and management options available to an administrator across the Sales, Service, and Collaboration Clouds.
There are two certifications within the Salesforce Certified Administrator program. The first is the Salesforce Certified Administrator credential, which focuses on the features and functionality used to maintain a Salesforce implementation.
The second certification in the program is the Salesforce Certified Advanced Administrator. This credential is targeted toward the Salesforce Certified Administrator who has mastered Salesforce configuration maintenance, can demonstrate an understanding of administration best practices, and is able to use the advanced features and functionality to solve a variety of business problems.
Purpose of this Exam Guide
This exam guide is designed to help you evaluate if you are ready to successfully complete the Salesforce Administrator exam. This guide provides information about the target audience for the Salesforce Administrator exam, the recommended training and documentation, and a complete list of exam objectives—all with the intent of helping you achieve a passing score. We highly recommend a combination of on-the-job experience, course attendance, and self-study to maximize your chances of passing the exam.
Audience Description
Salesforce Certified Administrator candidates should have a general knowledge of the features available to end users and the configuration options available to a Salesforce Administrator. Candidates should be able to maintain a Salesforce organization, respond to common business requirements, and perform administrative functions using current Salesforce features.
Additionally, candidates should have 6 or more months of experience as a Salesforce Administrator and should be able to successfully perform the tasks outlined in the exam objectives section of this guide.
Salesforce ADM-201 Exam Summary:
| Exam Name | Salesforce Administrator |
| Exam Code | ADM-201 |
| Exam Price | Registration fee: $200 USD Retake fee: $100 USD |
| Duration | 105 minutes |
| Number of Questions | 60 |
| Passing Score | 65% |
| Recommended Training / Books | Preparing for Your Salesforce Administrator Certification (CRT-101) Administrative Essentials for New Admins in Lightning Experience (ADX-201) Lightning Experience Administrative Essentials for New Admins (ADX-201E) Trailhead Virtual Bootcamp for New Admins (TVB201) |
| Sample Questions | Salesforce ADM-201 Sample Questions |
| Recommended Practice | Salesforce Certified Administrator Practice Test |
Salesforce Administrator Syllabus:
| Section | Objectives | Weights |
| Configuration and Setup | - Describe the information found in the company settings (for example: company settings fiscal year, business hours, currency management, default settings). - Distinguish and understand the administration of declarative configuration of the User Interface. (for example: UI settings, app menu, list views, global actions, Lightning App Builder). - Given a scenario, demonstrate the proper setup and maintenance of users. - Explain the various organization Security Controls. (for example: Setup Audit Trail, Login Hours, Session Settings) - Given a user request scenario, apply the appropriate security controls based on the features and capabilities of the Salesforce sharing model. (for example: public groups, org wide default, sharing: roles, subordinates, hierarchy, report and dashboard folders) - Given a scenario, determine the appropriate use of a custom profile or permission set using the various profile settings and permissions. |
20% |
| Object Manager and Lightning App Builder | - Describe the standard object architecture and relationship model. (for example: standard object, parent/child, master detail/lookup/junction relationships, and record types.) - Explain how to create, delete, and customize fields and page layouts on standard and custom objects, and know the implications of deleting fields. - Given a scenario, determine how to create and assign page layouts, record types and business processes for custom and standard objects. |
20% |
| Sales and Marketing Applications | - Given a scenario, identify the capabilities and implications of the sales process. (for example: sales process, opportunity, path, and forecast impact.) - Given a scenario, apply the appropriate sales productivity features using opportunity tools. (for example: dashboards, lead scoring, Einstein opportunity scoring, and home page assistant.) - Describe the capabilities of lead automation tools and campaign management. (for example: leads, lead convert, lead assignment rules, campaign and campaign members.) |
12% |
| Service and Support Applications | - Describe the capabilities of case management. (for example: case, case assignment rules, and queues.) - Given a scenario, identify how to automate case management. (for example: support process, case auto-response rules, and case escalation.) |
11% |
| Productivity and Collaboration | - Describe the capabilities of activity management. - Describe the features of Chatter. - Describe the capabilities of Salesforce Mobile App. - Identify use cases for AppExchange applications. |
7% |
| Data and Analytics Management | - Describe the considerations when importing, updating, transferring, mass deleting, exporting and backing up data. - Describe the capabilities and implications of data validation tools. - Describe the options available when creating or customizing a report or report type. - Describe the impact of the sharing model on reports. - Describe the options available when creating and modifying dashboards (e.g., dashboard components, data sources, chart types, Subscribing, running user). |
14% |
| Workflow/Process Automation | - Given a scenario, identify the appropriate automation solution based on the capabilities of the tool. - Describe capabilities and use cases for Flow. - Describe capabilities and use cases for the approval process. |
16% |
