About the Salesforce Marketing Cloud Administrator Credential
The Salesforce Certified Marketing Cloud Administrator program is designed for administrators who can configure Marketing Cloud products utilizing industry and product best practices. Candidates are generally familiar with data structure in subscriber data management and can thoroughly navigate Setup. Certified Marketing Cloud Administrators can successfully troubleshoot account configuration and user requests.
Purpose of this Exam Guide
This exam guide is designed to help you evaluate if you are ready to successfully complete the Salesforce Marketing Cloud Administrator exam. This guide provides information about the target audience for the certification exam, recommended training and documentation, and a complete list of exam objectives—all with the intent of helping you achieve a passing score. Salesforce highly recommends a combination of on-the-job experience, course attendance, and self-study to maximize your chances of passing the exam.
Audience Description
The Salesforce Certified Marketing Cloud Administrator should have knowledge of the features available to end users and the configuration options available in Marketing Cloud. Candidates should be able to maintain the Marketing Cloud platform, respond to common business requirements, and perform administrative functions within Marketing Cloud. Additionally, candidates should have three to six months of experience administering a Marketing Cloud instance and prior experience with digital marketing.
The Salesforce Certified Marketing Cloud Administrator candidate should be able to demonstrate their knowledge, skills, and experience in the following areas:
◉ Knowledge of governance and compliance with reference to digital marketing
◉ Identify security best practices for data management, users, and permissions
◉ Implementation of account configuration including business unit structure, permissions, and security
◉ Management of subscriber data
◉ Evaluate data quality
◉ Configure Marketing Cloud products (builders, studios)
◉ Troubleshoot account configuration and user request
◉ Account (Super Messages, Users, Activities) monitoring (auditing, reporting, notifications)
◉ Knowledge of Marketing Cloud extension products and features (Intelligence Reports for Marketing, Marketing Cloud Personalization, Audience Builder, etc.)
◉ Knowledge of Marketing Cloud integration offerings (FTP, API, MC Connect)
A candidate for this exam is not expected to know programmatic languages or SQL/Developer tasks.
Salesforce CRT-250 Exam Summary:
| Exam Name | Salesforce Marketing Cloud Administrator |
| Exam Code | CRT-250 |
| Exam Price | Registration fee: USD 200 Retake fee: USD 100 |
| Duration | 105 minutes |
| Number of Questions | 60 |
| Passing Score | 67% |
| Recommended Training / Books | Administer Marketing Cloud Google Analytics 360 for Marketing Cloud Prepare for your Marketing Cloud Administrator Certification Exam (CRT250) |
| Sample Questions | Salesforce CRT-250 Sample Questions |
| Recommended Practice | Salesforce Certified Marketing Cloud Administrator Practice Test |
Salesforce Marketing Cloud Administrator Syllabus:
| Section | Objectives | Weights |
| Digital Marketing Proficiency | - Describe governance and compliance in relation to digital marketing. - Recognize security best practices for data, permissions, and PII. - Describe Marketing Cloud product inventory and product offerings. |
13% |
| Subscriber Data Management | - Given a scenario, describe the contact model. - Given a scenario, evaluate data quality. - Explain preference and profile center concepts. |
18% |
| Setup | - Given a scenario, implement the configuration of business units, users/permissions, and security/passwords. - Given a scenario, determine how to configure integrations. - Describe the features in Setup Home. - Describe Marketing Cloud extension products. |
38% |
| Channel Management | - Given a scenario, describe the configuration of Mobile Studio. - Given a scenario, describe the configuration of Email Studio. - Given a scenario, describe the configuration of Social Studio and Advertising Studio. - Explain the concepts and typical use cases of Journey Builder. |
16% |
| Maintenance | - Given a scenario, describe solutions for data extraction and report generation. - Given a scenario, monitor a Marketing Cloud account and provide system availability. - Given a scenario, evaluate benefits of additional Marketing Cloud products. |
15% |
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