Salesforce Marketing Cloud Email Specialist Credential
The Salesforce Marketing Cloud Email Specialist credential is designed for individuals who can demonstrate knowledge, skills, and experience in email marketing best practices in the following areas: content creation, subscriber and data management, delivery, and analytics within the Marketing Cloud Email application.
The Salesforce Marketing Cloud Email Specialist has experience using Marketing Cloud, specifically Email Studio, Content Builder, Journey Builder, Einstein features, importing data, segmenting data, and running reports that capture email data. They can create solutions that meet email marketing goals. The Marketing Cloud Email Specialist is familiar with product capabilities related to email marketing, report generation, and data management.
Purpose of this Exam Guide
This exam guide is designed to help you evaluate if you are ready to successfully complete the Salesforce Marketing Cloud Email Specialist exam. This guide provides information about the target audience for the certification exam, recommended training and documentation, and a complete list of exam objectives—all with the intent of helping you achieve a passing score. Salesforce highly recommends a combination of on-the-job experience, course attendance, and self-study to maximize your chances of passing the exam.
Audience Description
The Salesforce Marketing Cloud Email Specialist has experience using the Salesforce Marketing Cloud Email application tools in executing both tactical and strategic email campaigns. This user knows how to build email marketing campaigns while leveraging a content system, segmentation, automation, tracking, and analytics to make data-driven decisions to optimize email campaigns. The Email Specialist is also able to troubleshoot and solve basic Marketing Cloud-specific issues.
The Salesforce Marketing Cloud Email Specialist generally has at least 6 months of experience using the Marketing Cloud Email application and associated tools.
The Salesforce Marketing Cloud Email Specialist has an awareness of marketing terminology and best practices and has the experience, skills, and knowledge to:
◉ Build email marketing campaigns leveraging the various tools within Email Studio, including Content Builder.
◉ Build relational data models.
◉ Send emails using email application sending methods.
◉ Build email automations using Automation Studio and Journey Builder.
◉ Create reports of email tracking data.Invest time in studying the resources listed in this exam guide and the additional study materials provided by Salesforce.
A candidate for this exam should have an understanding of how Marketing Cloud Server Side Scripting Languages (AMPscript, GTL, SSJS) could be used in Marketing Cloud. In-depth knowledge of HTML, JavaScript, CSS, and designing or developing custom API integrations is not expected.
Salesforce MCES Exam Summary:
| Exam Name | Salesforce Marketing Cloud Email Specialist (MCES) |
| Exam Code | MCES |
| Exam Price | Registration fee: USD 200 Retake fee: USD 100 |
| Duration | 90 minutes |
| Number of Questions | 60 |
| Passing Score | 67% |
| Recommended Training / Books | Build and Analyze Customer Journeys using Marketing Cloud (MKT 101) |
| Sample Questions | Salesforce MCES Sample Questions |
| Recommended Practice | Salesforce Certified Marketing Cloud Email Specialist Practice Test |
Salesforce Marketing Cloud Email Specialist Syllabus:
| Section | Objectives | Weights |
| Email Marketing Best Practices | - Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs. - Given a customer scenario, differentiate elements of an email that can impact message deliverability. - Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies. |
10% |
| Content Creation and Delivery | - Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send. - Given a customer scenario, create and customize an email message to meet customers’ needs. - Given a customer scenario, configure send settings to meet the customer requirements. - Given a customer scenario, organize and manage email campaign content. |
24% |
| Marketing Automation | - Given a customer scenario, recommend the appropriate marketing automation solution. - Given a customer scenario, build the appropriate Automation Studio solution. - Given a customer scenario, build the appropriate Journey Builder solution. |
26% |
| Subscriber and Data Management | - Given desired output requirements, setup Data Extensions in Marketing Cloud. - Given a customer's business requirements, determine how to import data into Marketing Cloud. - Given a customer's business requirements, configure segmentation tools to model subscribers and data. - Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management. |
26% |
| Insights and Analytics | - Given a customer scenario, explain the different metrics available for email campaigns and what each one means. - Given an email campaign, describe the steps involved to analyze the performance results. - Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports. - Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness. |
14% |
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