Salesforce B2C Solution Architect Credential
The Salesforce Certified B2C Solution Architect credential is designed for individuals who have the knowledge, skills, and experience architecting and driving multi-cloud solutions that deliver business value for the customer. Designing, planning, and delivering business value requires knowledge that spans the Salesforce Customer 360 Vision and Platform.
This credential validates that a B2C Solution Architect can combine guidance from different enterprise architecture viewpoints to create solutions that generate strategic business value for customers, including:
◉ Business leadership - guiding companies on a multi-cloud solution journey emphasizing differentiating customer experiences
◉ Delivery leadership - driving successful outcomes by advocating for multi-cloud implementation considerations and best practices based on use-case delivery knowledge
◉ Technical leadership - selecting the proper multi-cloud product features that best align with a company’s vision and business value goals
This credential is targeted toward individuals who have experience with the following topics:
◉ Bridging business needs and technical implementations to realize business value for the customer
◉ Leading overall vision for business solution
◉ Informing customers and implementation teams about use-case best practices and considerations
◉ Driving customer experience solutions via prioritized use cases and confirmed customer success criteria
◉ Guiding implementation teams through multi-cloud integration and testing scenarios
◉ Designing end-state solution architectures while providing the customer options and a phased approach to reach that end state
◉ Layering appropriate technology over the designed architecture
◉ Creating a common language describing multi-cloud use cases and their successful implementation
◉ Defining best practices for multi-cloud implementations
◉ Participating in the delivery of the architected solution in order to oversee the implementation and revise or redirect plans as needed
Purpose of this Exam Guide
This exam guide is designed to help candidates evaluate their readiness to pass the Salesforce Certified B2C Solution Architect exam. This guide provides information about the target audience for the certification exam, recommended training and documentation, and a complete list of exam objectives—all with the intent of helping candidates achieve a passing score. Salesforce highly recommends a combination of on-the-job experience and self-study to maximize the likelihood of passing the exam.
Audience Description
The Salesforce Certified B2C Solution Architect generally has two to three years experience as a Solution Architect. The Salesforce B2C Solution Architect acts as a liaison between business and technology and is responsible for designing, planning, and delivering end-state B2C-centric customer experiences that span multiple products on the Salesforce Customer 360 Platform.
The B2C Solution Architect can:
◉ Assess the digital maturity of a company/customer to assess what is possible
◉ Translate the customer’s vision into the relevant customer experiences and appropriate products that power them to deliver business value
◉ Model best practices focusing on multi-cloud customer profile modeling strategies
◉ Model customers as humans across their individual multi-cloud profiles
◉ Map business use-cases to multi-cloud capabilities
◉ Design multi-cloud architectures for Salesforce products that power multi-cloud use-cases, aligning business needs with implementation best practices to deliver business value
◉ Articulate trade-offs involved in choosing one solution over another
◉ Deliver appropriate multi-cloud solutions focusing on configuration, customization, and cloud-specific constraints that will positively influence implementation delivery and deliver business value
◉ Challenge solutions based on current and future utilization of B2C Commerce, Service Cloud, and Marketing Cloud with understanding of design implications
◉ Lead solution discovery
◉ Align stakeholders on a solution and the business value it generates
◉ Serve as the solution owner to ensure business value is realized
Salesforce B2C Solution Architect Exam Summary:
Exam Name | Salesforce B2C Solution Architect |
Exam Code | B2C Solution Architect |
Exam Price | Registration fee: 400 USD Retake fee: 200 USD |
Duration | 120 minutes |
Number of Questions | 60 |
Passing Score | 63% |
Recommended Training / Books | Study for the B2C Solution Architect Certification Trail B2C Solution Architect Certification Trailmix |
Sample Questions | Salesforce B2C Solution Architect Sample Questions |
Recommended Practice | Salesforce Certified B2C Solution Architect Practice Test |
Salesforce B2C Solution Architect Syllabus:
Section | Objectives | Weights |
Discovery and Customer Success | - Given a scenario, determine how to facilitate a successful customer engagement (agenda, plan, gather requirements, document, and design). - Given a set of business requirements and the understanding of standard Salesforce product capabilities, explain the reasoning and considerations to use a certain product. - Given a scenario with a B2C architecture, validate that the associated systems of record, key objects, and risks have been captured and explained. - Given a set of requirements, recommend the implementation approach and associated relative effort. - Given a scenario, articulate dev-ops lifecycle and governance required in a multi-cloud environment to achieve change management goals |
27% |
Functional Capabilities and Business Value | - Given a set of customer requirements, recommend suitable B2C products and solution approach to demonstrate a customer process which includes marketing, purchase, service and loyalty - Given a set of customer requirements for post-purchase activities in a multi-cloud solution, demonstrate how the customer experience can be achieved by leveraging Salesforce B2C products. |
7% |
Architecture Design | - Given the understanding of retail solution architecture and integrations, illustrate how Salesforce products interact with each other and third-party systems to support consumer commerce journeys. - Given a use case, analyze business processes and propose a customer experience solution that generates business value that meets expectations. - Given a use case, recommend a multi-cloud strategy and implementation approach to create custom personalized experiences that utilize the power of the Customer Data Platform. - Given data security and residency requirements, recommend an appropriate solution and describe how the solution's considerations can impact implementation. |
18% |
Data Models and Management | - Given the Salesforce supported standard object definitions for Commerce objects (profile, orders, products), articulate how key business entities relate between systems of record and systems of engagement. - Given a set of business objectives and priorities, recommend an appropriate sequence for system integration, data exchanges, and process updates to satisfy known requirements, with recommendations and potential impact to overall program delivery. - Given a set of customer requirements, articulate the privacy management features across multiple clouds, when to consider a custom solution vs using OOTB features. - Given a scenario, identify appropriate systems of record and describe how you would extend the standard data model for high volume processing, articulate system limitations, and recommend preferred methods for integration between various data formats. - Given a scenario that requires knowledge of common data migration strategies and standard Salesforce data migration tools, demonstrate best practices on how to transfer data between products and development environments. |
25% |
Integration | - Given a set of customer requirements, recommend an appropriate design and approach for a multi-cloud integration, understanding the out-of-the-box features, system limitations, and when custom integration is required. - Given business requirements and use cases, recommend appropriate integration patterns based on data volume, latency, and system limitations. - Given a B2C use case, recommend features and approaches that ensure security for both customers and internal business users while complying with regional and local legal requirements. - Understand the recommended methods on how to integrate systems to Service Cloud, B2C Commerce, and Marketing Cloud environments using APIs and protocols that support various integration design patterns. |
23% |
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