Salesforce Certified Marketing Associate

Salesforce Marketing Associate Credential

The Salesforce Certified Marketing Associate credential is for individuals who are interested in an entry-level marketing role within the Salesforce ecosystem. This certification highlights the knowledge, skills, and abilities of an individual new to Marketing Cloud Engagement and general marketing concepts.

The Salesforce Certified Marketing Associate credential is an entry-level, multiple-choice exam intended for individuals with up to 6 months experience with Salesforce Marketing Cloud Engagement. It’s designed to prepare Salesforce Trailblazers for a career in marketing by validating their foundational marketing knowledge, including what Marketing Cloud Engagement is and how it solves business needs based on Salesforce best practices.

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Purpose of this Exam Guide

This exam guide is designed to help you evaluate if you are ready to successfully complete the Salesforce Certified Marketing Associate Exam. This guide provides information about the target audience for the certification exam, recommended training and documentation, and a complete list of exam objectives—all with the intent of helping you achieve a passing score. Salesforce highly recommends a combination of on-the-job experience, course attendance, and self-study to maximize your chances of passing the exam. 

Audience Description 

The typical Marketing Associate candidate is familiar with the Salesforce Platform and has up to 6 months of experience with Salesforce Marketing Cloud Engagement. The candidate is interested in exploring the marketer job role and tools, or may be at the beginning of their journey to pursue a marketer career.

Candidates for this job role want to learn about Marketing Cloud Engagement and common business use cases. They are interested in gaining Marketing Cloud Engagement experience and may want to explore future marketer certifications. This role is an entry point for those looking to become a Salesforce Certified Marketing Cloud Email Specialist or a Salesforce Certified Marketing Cloud Administrator.

A candidate for the Salesforce Marketing Associate Certification Exam should have knowledge, skills, and experience in the following areas:

• Understands general marketing concepts such as metrics, target audience, opt-in/opt-out, and compliance and privacy basics
• Has foundational knowledge of Marketing Cloud Engagement components and functionalities
• Can navigate Marketing Cloud Engagement and is familiar with its features
• Understands how to use digital marketing tools to engage with customers, drive leads, and support business objectives
• Has knowledge of and can use Marketing Cloud Engagement email tools and features
• Understands journeys and Marketing Cloud Engagement Journey Builder
• Is familiar with Marketing Cloud Engagement’s reporting and analytics capabilities to track key email metrics such as open rates, click-through rates, and conversion rates

A candidate for this certification is not expected to:

• Set up, configure, or administer Marketing Cloud Engagement email tools and features.
• Use messaging channels outside of email, such as SMS or Push.
• Know Marketing Cloud Account Engagement (formerly Pardot).
• Know HTML, CSS, or SQL.
• Use AMPscript.

Salesforce Marketing Associate Exam Summary:

Exam Name	Salesforce Marketing Associate
Exam Code	Marketing Associate
Exam Price	Registration fee: USD 75 Retake fee: Free
Duration	70 minutes
Number of Questions	40
Passing Score	65%
Recommended Training / Books	Prepare for Your Salesforce Marketing Associate Credential
Sample Questions	Salesforce Marketing Associate Sample Questions
Recommended Practice	Salesforce Certified Marketing Associate Practice Test

Salesforce Marketing Associate Syllabus:

Section	Objectives	Weights
Marketing Concepts	- Describe key components of a marketing strategy and how they align with the overall marketing purpose. - Given a scenario, identify key requirements for implementing an effective email opt-in process in a marketing campaign. - Recall the regional nature of privacy laws with respect to the subscriber base in order to uphold privacy standards in the context of marketing. - Given a scenario, provide examples of basic email goals, metrics, and relative value in assessing the success of a marketing campaign. - Given a customer experience scenario, summarize the type of content and message conveyed to the target audience.	28%
Marketing Cloud Engagement Basics	- Identify solutions for regional or business related account structures as they relate to business units and corresponding permissions in Marketing Cloud Engagement. - Apply essential features of Marketing Cloud Engagement (MCE) for marketing activities. - Identify different Salesforce curated resources for assistance, training, and support when using Marketing Cloud Engagement. - Differentiate between subscriber keys, contact keys, and contact IDs to uniquely identify subscribers. - Given requirements, determine a proper Cloudpage form submission setup.	22%
Email Sending and Journeys	- Outline the necessary configurations to activate a journey and configure entry criteria for a successful activation. - Given a scenario, identify the recommended configuration for the email send wizard settings. - Distinguish between template components and content blocks when building emails in Marketing Cloud Engagement. - Given a scenario, identify which journey functionality should be used to address business needs. - Given a scenario, identify how to accomplish content rendering validation.	22%
Data Management	- Given a scenario, summarize the various data import mechanisms and requirements. - Configure settings when creating a new data extension, including settings for data fields. - Given a scenario, recommend the best way to interpret a data extension to identify the desired target data	18%
Reporting and Analytics	- Identify where specific data can be found in Marketing Cloud Engagement. - Interpret undesired send results and possible deliverability consequences.	10%