Salesforce Marketing Cloud Developer Credential
The Salesforce Marketing Cloud Developer program is designed for developers who have hands-on experience developing for Marketing Cloud. The audience has proven experience with the administration and configuration of the Marketing Cloud Email application, as demonstrated through successful completion of the Salesforce Certified Marketing Cloud Email Specialist exam. This credential is targeted toward the Marketing Cloud Developer who has experience developing dynamic, personalized marketing assets such as emails, landing pages, and forms leveraging HTML, CSS, and AMPscript. The Salesforce Certified Marketing Cloud Developer is also proficient in SQL and has experience in using Marketing Cloud APIs.
Purpose of this Exam Guide
This exam guide is designed to help you evaluate if you are ready to successfully complete the Salesforce Marketing Cloud Developer exam. This guide provides information about the target audience for the certification exam, recommended training and documentation, and a complete list of exam objectives—all with the intent of helping you achieve a passing score. Salesforce highly recommends a combination of on-the-job experience, course attendance, and self-study to maximize your chances of passing the exam.
Audience Description
The Salesforce Marketing Cloud Developer has experience configuring and customizing data for the Marketing Cloud. The developer is knowledgeable in subscriber management across channels and has the ability to troubleshoot various programmatic languages that guide the design of both tactical and strategic email campaigns. The Salesforce Marketing Cloud Developer has experience as a full-stack developer for Marketing Cloud creating personalized, dynamic messages, landing pages, making use of Marketing Cloud scripting languages, and is experienced with data configuration, manipulations, and advance segmentation, as well as reporting and analytics.
The Salesforce Marketing Cloud Developer generally has at least a year of experience developing for Marketing Cloud and associated tools.
The Salesforce Marketing Cloud Developer candidate has the experience, skills, knowledge, and ability to:
◉ Configure and set up data models (data extensions, shared data extensions, Contact model).
◉ Configure data import.
◉ Work with customers and platform data (SQL, views, Send Log).
◉ Write basic SQL, including join statements.
◉ Create dynamic, personalized marketing assets using various scripting languages.
◉ Build Marketing Cloud web experience (data forms, custom preference pages).
◉ Explain subscription management.
◉ Work through and resolve scenarios using REST and SOAP API.
◉ Invest time in studying the resources listed in this Exam Guide and the additional required study materials provided by Salesforce.
A candidate for this exam is not expected to know MobilePush SDK, Journey Builder SDK, custom components, and how to configure Marketing Cloud Connect.
Salesforce Marketing Cloud Developer Exam Summary:
| Exam Name | Salesforce Marketing Cloud Developer |
| Exam Code | Marketing Cloud Developer |
| Exam Price | Registration fee: USD 200 Retake fee: USD 100 |
| Duration | 105 minutes |
| Number of Questions | 60 |
| Passing Score | 63% |
| Recommended Training / Books | Develop for Marketing Cloud Marketing Cloud Developer Center |
| Sample Questions | Salesforce Marketing Cloud Developer Sample Questions |
| Recommended Practice | Salesforce Certified Marketing Cloud Developer Practice Test |
Salesforce Marketing Cloud Developer Syllabus:
| Section | Objectives | Weights |
| Data Modeling | - Configure account Contact model in Marketing Cloud. - Given a scenario, differentiate the various types and uses of data extensions in Marketing Cloud. - Describe how Contact Records relate across channels. - Explain the Contact Delete process. |
14% |
| Programmatic Languages | - Given a scenario, demonstrate knowledge of AMPscript and SSJS language syntax and functions. - Implement standard development best practices using Marketing Cloud programming languages. - Describe how Marketing Cloud handles AMPscript processing. - Given a customer scenario, determine how to programmatically exclude a subscriber at email send time. |
35% |
| API | - Given a scenario, describe API objects, methods, and routes. - Describe the OAuth authentication flow and how an access token is used in SOAP and REST headers. - Given a scenario, evaluate the significance of response handling. |
22% |
| Data Management | - Configure import activity using various file formats within Marketing Cloud. - Given a scenario, apply SQL to produce the desired results. - Given a scenario, explain the different ways to extract data from Marketing Cloud. - Describe SQL best practices for managing data in Marketing Cloud. - Given a scenario, apply best practices for send logs. - Given a scenario, describe how data is affected by the Contact delete process. |
22% |
| Security | - Identify different options to secure data in Marketing Cloud. - Describe security best practices in Marketing Cloud. |
7% |
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