Salesforce Certified Marketing Cloud Account Engagement Specialist Credential
The Salesforce Certified Marketing Cloud Account Engagement Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Account Engagement. The candidate possesses the experience and knowledge to build focused marketing processes that incorporate the different strategies for email marketing, lead generation, and lead qualification. The candidate should also be able to effectively use reports to make data-driven decisions.
Purpose of this Exam Guide
This exam guide is designed to help you evaluate if you are ready to successfully complete the Salesforce Certified Marketing Cloud Account Engagement Specialist exam. This guide provides information about the target audience for the certification exam, recommended training and documentation, and a complete list of exam objectives—all with the intent of helping you achieve a passing score. Salesforce highly recommends a combination of on-the-job experience and self-study to maximize your chances of passing the exam.
Audience Description
The Salesforce Certified Marketing Cloud Account Engagement Specialist credential is intended for an individual who has experience using the capabilities of the Account Engagement platform, including practical application of the skills and concepts noted in the exam objectives below.
The Salesforce Certified Marketing Cloud Account Engagement Specialist generally has 6-12 months of experience building and executing marketing end-to-end workflows with the Account Engagement platform.
The Salesforce Certified Marketing Cloud Account Engagement Specialist candidate has the experience, skills, and knowledge outlined below:
- Has familiarity with the capabilities of the Account Engagement platform
- Understands the lifecycle of visitors to prospects
- Understands how to create and manage marketing assets, automation, and workflows within the Account Engagement Lightning App
- Interpret metrics from Engagement History and standard dashboards in B2B Marketing Analytics
- Understands administrative settings such as configuring scoring and grading models, configuring custom fields in Account Engagement, and using the Recycle Bin
- Understands how to troubleshoot and solve basic platform issues (sync errors, field mapping, and supported objects)
- Understand what Einstein features are available for use in Account Engagement
A candidate for this exam is not expected to know the following:
- Package installation, layout configuration
- Salesforce configuration of Account Engagement
- Process Builder, Custom APEX, custom triggers, custom HTML, JavaScript and CSS
- B2B Marketing Analytics customizations, 3rd party integrations, and API
Salesforce Marketing Cloud Account Engagement Consultant Exam Summary:
| Exam Name | Salesforce Marketing Cloud Account Engagement Specialist |
| Exam Code | Marketing Cloud Account Engagement Specialist |
| Exam Price | Registration fee: USD 200 Retake fee: USD 100 |
| Duration | 90 minutes |
| Number of Questions | 60 |
| Passing Score | 72% |
| Recommended Training / Books | Prepare for your Marketing Cloud Account Engagement Specialist Credential Drive Sales with Account Engagement (PDX101) |
| Sample Questions | Salesforce Marketing Cloud Account Engagement Specialist Sample Questions |
| Recommended Practice | Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test |
Salesforce Marketing Cloud Account Engagement Specialist Syllabus:
| Section | Objectives | Weights |
| Visitors and Prospects | - Describe the relationship between visitors and prospects. - Given a scenario, apply the appropriate plan of action using Prospect Audits. |
8% |
| Administration | - Illustrate how to create, edit, and map fields. - Explain the relationship between Account Engagement and Salesforce. - Describe the capabilities of the Account Engagement Recycle Bin. |
11% |
| Account Engagement Forms, Form Handlers and Landing Pages | - Given a scenario, identify the capabilities, use cases and interpret metrics of Account Engagement forms. - Identify the capabilities, use cases and interpret reporting metrics for landing pages. |
20% |
| Lead Management | - Explain the components and use cases of an automation rule. - Distinguish between the capabilities of, use cases for, and how to create different types of lists. - Define the capabilities of a completion action. - Define the capabilities of a segmentation rule. - Define the capabilities of page actions. - Explain what a Score measures and how scoring is managed. - Explain what a Grade measures and how grading is managed. - Identify the capabilities and use cases of custom redirects. |
24% |
| Email Marketing | - Distinguish between an Email and an Email Template. - Given a scenario, identify the capabilities and use cases for email. - Distinguish between the metrics collected in Account Engagement email reporting. |
20% |
| Engagement Studio | - Distinguish between the components of an engagement program. - Explain the process of updating an engagement program including its assets. |
17% |
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