Salesforce Associate Credential
The Salesforce Certified Associate exam is for candidates who may be new to the Salesforce ecosystem and have an interest in understanding and using the Salesforce Customer 360 Platform. Salesforce Certified Associate candidates desire to learn the Salesforce platform and common business use cases. They are interested in gaining experience in Salesforce and may want to explore a Salesforce career or may be on the path to becoming a Salesforce Certified Professional. Candidates should have a fundamental awareness of how an integrated CRM platform solves the challenge of connecting departments and customer data. Candidates should be familiar with Salesforce as a user or a learner and interested in assisting with fundamental functionality in the current version of Salesforce. Understanding reporting, user administration, sharing, customization, and data management at a foundational level is beneficial.
Purpose of this Exam Guide
This exam guide is designed to help you evaluate if you are ready to successfully complete the Salesforce Certified Associate exam. This guide provides information about the target audience for the certification exam, recommended training and documentation, and a complete list of exam objectives—all with the intent of helping you achieve a passing score. Salesforce highly recommends a combination of on-the-job experience, course attendance, and self-study to maximize your chances of passing the exam.
Audience Description
Salesforce Certified Associate candidates may have up to 6 months of Salesforce user experience. Additionally, candidates should have a foundational knowledge of Salesforce's core capabilities and should be able to navigate Salesforce. The Salesforce Certified Associate exam is for individuals who want to demonstrate knowledge, skills, or experience in the following areas.
◉ How the CRM platform solves the challenge of connecting departments and customer data
◉ Types of business challenges that can be solved by Salesforce Customer 360
◉ Key Salesforce platform terms
◉ Fundamental functionality in the current version of Salesforce at a foundational level, such as requirements gathering, reporting, security, sharing, customization, and data management.
Salesforce TVB-101 Exam Summary:
| Exam Name | Salesforce Associate |
| Exam Code | TVB-101 |
| Exam Price | Registration fee: USD 75 Retake fee: Free |
| Duration | 70 minutes |
| Number of Questions | 40 |
| Passing Score | 62% |
| Recommended Training / Books | Trailblazer Virtual Bootcamp for Salesforce Associates (TVB101) Prepare for Your Salesforce Associate Credential Salesforce Associate Certification Prep |
| Sample Questions | Salesforce TVB-101 Sample Questions |
| Recommended Practice | Salesforce Certified Associate Practice Test |
Salesforce Associate Syllabus:
| Section | Objectives | Weights |
| Salesforce Ecosystem | - Given a scenario, describe various resources available to learn and apply in demand Salesforce skills. - Given a use case, identify which Salesforce Customer 360 product offerings could be used. - Describe how companies use Salesforce. - Differentiate between various job roles and career paths in the Salesforce ecosystem. |
32% |
| Navigation | - Given a scenario, identify how a user can locate and access necessary information. - Given a scenario, identify where Salesforce customization takes place. |
28% |
| Data Model | - Explain the relationship between the core standard objects (account, contact, lead, opportunity, case). - Given a scenario, determine which feature to use to ensure data visibility. - Given a scenario, determine which tool to use to ensure data integrity. |
25% |
| Reports & Dashboards | - Describe reports on Salesforce. - Describe dashboards on Salesforce. |
15% |
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