Earning the Salesforce Marketing Cloud Email Specialist certification is the first step to becoming a full-fledged Marketing Cloud Consultant. But, it does not come easy.
Salesforce Marketing Cloud has robust capabilities. And there are many nuances and specific features to understand before you can pass the test. So a word of caution, this is not something you can cram for the night before if you do not have experience working inside the platform.
Who Is An Ideal Candidate for the Salesforce Marketing Cloud Email Specialist Exam?
Salesforce shows different certifications for Marketing Cloud candidates - Marketing Cloud Email Specialist is just one of them. The Salesforce Marketing Cloud Email Specialist credential is created for individuals who can show knowledge, skills, and experience in email marketing best practices in the following areas: scope creation, subscriber and data management, delivery, and analytics within the Marketing Cloud Email application.
For instance, the Salesforce Marketing Cloud Email Specialist should be able to demonstrate their knowledge, skills, and experience in the following areas:
- Build email marketing movements leveraging the various tools within Email Studio, including Content Builder.
- Build relational data models.
- Send emails using email application sending methods.
- Build email automation using Automation Studio and Journey Builder.
Create reports of email tracking data. Invest time in studying the resources listed in this MCES exam guide and the additional study materials provided by Salesforce.
A Salesforce MCES Certification would boost your career by several folds - it will show your Marketing Cloud knowledge and your Salesforce experience!
The first certification achieved by many is the Salesforce Marketing Cloud Email Specialist. This MCES certification covers the basics of the Marketing Cloud platform, including data management, content development, and digital marketing best practices. It primarily focuses on Email Studio, Automation Studio, Content Builder, and Journey Builder.
With no previous knowledge of the platform required, it is a great place to begin or continue your exploration of the forum. Alternatively, in addition to the course, you can follow the preparation for your Salesforce MCES Certification Trailmix on Trailhead.
Reasons to Get Salesforce Marketing Cloud Email Specialist Certification
In addition to the fact that Salesforce MCES Certification is a globally recognized credential, there are several career benefits to getting certified, as examined below:
1. Salesforce skills are in demand across a sort of industry.
Salesforce software is customizable to meet the requirements of many types of businesses. In your job search, you may find that employers across different industries are looking for candidates with Salesforce skills.
2. A Salesforce Marketing Cloud Email Specialist certification keeps your skill set up to date.
While you can create skills through regular use of Salesforce’s tools, getting Salesforce certified and holding your Marketing Cloud Email Specialist certification means your skills reflect the latest updates to the device. In addition, preparing for a certifying exam can aid in structuring your learning process so that you cover all areas of the software’s functionality for your desired role.
3. You can improve your job performance.
Just as getting a Salesforce certification can aid you in finding employment, getting an MCES certification while employed can assist you in doing your job more effectively. Your employer may have ideas for integrating a Salesforce certification and the skills that come with it into your role.
4. There is conceivable to earn a competitive salary.
You may be able to earn a salary that is competitive in today’s marketplace. The average salary for a Salesforce Marketing Email Specialist is $102,576 in the United States, and the average Salesforce Administrator's salary is around $87,656 per year.
After passing the exam, you must complete Trailhead maintenance modules to keep your Salesforce MCES certification, indicating your current skills with the latest software updates.
Wrapping Up
So, if you already have a Salesforce Marketing Cloud Email Specialist certification and hold deep knowledge, you will get different opportunities to progress. But, if you do not have one yet, you are wasting your career from flying high in the sky of success. So, it is time to consider your command and pick the proper Salesforce MCES certification that may assist you in growing your career.
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